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Coffee Value Chain

Infographic to make you think about that cup of coffee you are holding. That poor farmer isn’t getting a good deal you know.

The value of coffee, examins the economic and cultural value of coffee for both producers (farmers) and consumers. Learn that the price of a cup of coffee is shaped by number of factors and processes which influence the uneven distribution of value between coffee-producing and coffee-consuming regions in the world. The value of coffee is shaped through the interactions between four key economic processes:

Designed to be used in an online environment for The Open University.

PAUL HILLERY

Award winning creative based out of Northampton, UK.

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