Defender Rugged Devices

Defender Rugged mobile devices were struggling with their existing ‘logo’ being lost and not remembered, a new brand design was actioned.

Meet Dexter. The new face at the front of the Defender range. Paired with a clean strong typeface and new brand identity. Eyecatching but simple enough to be reproduced in various formats, on promotional material and product pacakaging within the Defender Rugged range.

Research has found that our subconscious minds respond in different ways to different logo design shapes. So why a gorilla? These great, glorious, apes are some of our closest relatives. Strong yet gentle and as with the Defender range – ‘TOUGH ON THE OUTSIDE SMART ON THE INSIDE’.

Mountain gorillas live in groups and Defender phones help the user stay in contact with their group, whether by PTT or conventional calls and messaging.

Why Dexter? Well, dexter is Latin for right and once you have a Defender device it will become your right hand, plus it also means skillful. Plus, Dexter the Defender had a nice ring to it.