Seasons Greetings Photo Shoot

Deck the halls with woolly hats and mistletoe. Art Direction for a seasonal card commissioned by Avon Cosmetics.

The model was from the Netherlands and had no idea what Mistletoe was !

An Art Director’s tasks and duties include:

•    working from a brief with a copywriter, generating ideas to present to the Brand Manager / Creative Director
•    working on designs to produce an effective advertising campaign
•    commissioning specialists, such as artists and photographers, to work on projects
•    managing projects and working within a budget
•    editing the final results for presentation to the client.