Seasons Greetings Photo Shoot
Deck the halls with woolly hats and mistletoe. Art Direction for a seasonal card commissioned by Avon Cosmetics.
The model was from the Netherlands and had no idea what Mistletoe was !
An Art Director’s tasks and duties include:
• working from a brief with a copywriter, generating ideas to present to the Brand Manager / Creative Director
• working on designs to produce an effective advertising campaign
• commissioning specialists, such as artists and photographers, to work on projects
• managing projects and working within a budget
• editing the final results for presentation to the client.